Inbound Zombie - New media branding for nonprofits http://inboundzombie.com New media marketing for small non-profits Wed, 24 Jun 2015 20:52:13 +0000 en-US hourly 1 http://wordpress.org/?v=4.3.5 Three Simple Ways to Dramatically Increase Website Traffic From Facebook http://inboundzombie.com/website-design/increase-website-traffic-referred-from-facebook/ http://inboundzombie.com/website-design/increase-website-traffic-referred-from-facebook/#comments Thu, 26 Feb 2015 19:43:24 +0000 http://www.johnhaydon.com/?p=22541 Three Simple Ways to Dramatically Increase Website Traffic From Facebook

Although Facebook has decreased newsfeed exposure (reach) for Facebook Pages, they have increased newsfeed exposure for links people share with their Facebook friends.

Right now, take a look at your own News Feed and look at the number of links from friends versus links from Pages. My News Feed has 1 link (or less) from a Page for every 10 links from friends. Clearly, Facebook puts my friends first in the News Feed.

All this link-sharing has made Facebook the number one source of social referral traffic. In fact, a recent study from Shareaholic shows that Facebook now drives more than 25% of all website traffic (see below).

shareaholic social media traffic referrals

An excellent example of a nonprofit using a blog for content marketing is To Write Love on Her Arms, an organization that gives hope and help to people struggling with depression, addiction and suicide. They publish posts every day that are bothinspiring and useful. Check out the most recent posts:

twloa

How Does Blogging Increase Website Traffic?

When people read TWLOHA’s posts, quite naturally some click “like” if they like what they’re reading.

Each time this happens, an update is posted in Facebook’s news feed, driving Facebook visitors back to the website (as shown below).

twloha - fb post

But these are not just any website visitor. They are friends that your community invited to your website when they clicked a like button!  They are birds of a similar feather, which you want.

Three Ways to Increase Website Traffic From Facebook

So where do you start? After you’re confident that your website has content worth sharing, begin by adding like buttons, sharing prompts, and Facebook comments.

1. Add Like Buttons to Your Website Content

Putting a like button on all of your website content is probably the number one way to drive website traffic from Facebook, in the long run.

You can add Facebook like buttons to your content by generating code on Facebook’s developer site (shown below). If you use WordPress, you can choose from a variety of plugins that automatically add like buttons to your content (I like JetPack).

facebook like button app

2. Add Facebook Sharing Popups to Your Website Content

Let’s say you have a big event coming up, and you want to drive your community (and their friends) to a landing page about the campaign. You have many ways that you’ll be doing this, including making it easy for people to share that landing page with their friends.

You can do this easily and strategically by embedding sharing links in various webpages and blog post on your website.

To create Facebook sharing links, follow these instructions:

  1. Type the following link in a plain text document: https://www.facebook.com/sharer/sharer.php?u=
  2. Enter your landing page URL after “?u=“. For example, https://www.facebook.com/sharer/sharer.php?u=http://blogs.bestfriends.org/post-name/ creates a news feed post (as shown below).
  3. Embed URL into text or image
  4. Test sharing

best friends facebook sharer

3. Add Facebook Commenting to your Website Content

Another way you can drive more traffic to your website is by adding Facebook commenting two webpages on your website. Like the like button, each time someone leaves a comment using the Facebook comment plug-in, a link to your website is shared on Facebook.

You can create code using Facebook’s comments plugin, or if you use WordPress, you can use a WordPress plugin.

What do you think?

Comment below with your brilliant idea, question, or cool example of a nonprofit website.

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Your Website is a Fishing Net http://inboundzombie.com/website-design/website-fishing-net/ http://inboundzombie.com/website-design/website-fishing-net/#comments Fri, 16 Jan 2015 21:17:53 +0000 http://www.johnhaydon.com/?p=22424 Your website is a fishing net. Your newsletter sign-up forms, petitions, event registration forms, etc, all capture people interested in your cause.

The fish are your community, who merrily swim about the web. They travel in large schools from Instagram, Facebook and Google to visit your website to get more “fish food”.

The “fish food” is your content, which is determined by your goals. To engage your community, you start and join conversations (feeding fish on their turf). To drive website visits, you give them a mission (learn more, give, volunteer).

Why does email matter?

When people visit your website, your nonprofit is foremost on their mind. Most show up, consume a bit of content, and merrily swim away.

If you don’t have their email, you have no way of keeping in touch.

But if you have their email, you can connect with them again. You can cultivate the relationship with top-shelf fish food – your tasty and nutritious  content.

You have a fighting chance to earn their trust and support. Which you won’t ever have without their email.

What do you think?

 

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How Responsive Web Design Works with Mobile Devices [Infographic] http://inboundzombie.com/website-design/responsive-web-design/ http://inboundzombie.com/website-design/responsive-web-design/#comments Mon, 22 Sep 2014 15:59:32 +0000 http://www.johnhaydon.com/?p=21947 If you haven’t taken a peek at Google Analytics lately, you might be surprised to see how many visitors view your website on a mobile device.

Chances are there’s a significant increase in traffic from smart phones and tablets.

Responsive web design ensures that those visitors have a valuable experience with your website.

What is Responsive Web Design?

A responsive website design automatically resizes in response to the particular device a viewer is using. The content (pages, text, videos, photos), page templates, and navigation structure snaps neatly within the constraints of each device (ipad, iphone, android, etc).

Responsive design increases the likelihood that mobile visitors will volunteer, signup, or donate to your cause. It’s a “must have” for ALL websites.

Verve explains the basics of responsive design with this beautiful infographic:

How Responsive Web Design Works

Three Ways to Implement Responsive Web Design

There are generally three different approaches to achieving a responsive website:

1. Create a Mobile Site – The great thing about creating a separate mobile site is the user experience. Because the site is designed specifically for mobile users, the content will be easy to view and interact with.

2. Create a Mobile App – A mobile app that contains your website content can create even a better user experience then a mobile site. Users can access your content off-line, integrate location features, receive push notifications for any updates, and integrate much more tightly with Facebook and Twitter on the iPhone.

3. Create a Flexible Width Website – This website uses a flexible width approach in it’s code, meaning that it automatically resizes in response to the device. This is the easiest and cheapest approach to creating a responsive website.

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